![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2500004e12e18232.jpeg?ops=1778_1000)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
Que signifie ""designed for sport, crafted for life", it's a Nike slogan. What does "crafted" mean in this context? Does this slogan mean devoting life for designing and crafting stuff for sport?
![Nike's "Just Do It," the Last Great Advertising Tagline, Celebrates its 25th Birthday | Value of Branding Nike's "Just Do It," the Last Great Advertising Tagline, Celebrates its 25th Birthday | Value of Branding](https://www.mdgadvertising.com/wp-content/uploads/2013/07/blog_25th-Anniversary-Just-Do-It.jpg)