![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53824/jadfigure1.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike en Twitter: "Save 25% on gear to help you move and feel your best with code NIKE25. Ends 3.24. https://t.co/rpYTn1QLOA https://t.co/jdzOXsapEb" / Twitter Nike en Twitter: "Save 25% on gear to help you move and feel your best with code NIKE25. Ends 3.24. https://t.co/rpYTn1QLOA https://t.co/jdzOXsapEb" / Twitter](https://pbs.twimg.com/media/ETkDt60U8AAOeb4.jpg)
Nike en Twitter: "Save 25% on gear to help you move and feel your best with code NIKE25. Ends 3.24. https://t.co/rpYTn1QLOA https://t.co/jdzOXsapEb" / Twitter
![Uživatel Nike na Twitteru: „Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG“ / Twitter Uživatel Nike na Twitteru: „Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG“ / Twitter](https://pbs.twimg.com/media/ETo2LIvU8AEL6dO.jpg:large)
Uživatel Nike na Twitteru: „Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG“ / Twitter
![Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian](https://i.guim.co.uk/img/static/sys-images/Media/Columnists/Columnists/2012/6/19/1340119741436/Wayne-Rooney-and-Jack-Wil-008.jpg?width=465&quality=85&dpr=1&s=none)
Nike becomes first UK company to have Twitter campaign banned | Advertising Standards Authority | The Guardian
![Luis Miguel Núñez on Twitter: "El logo de Nike se llama “swoosh” y fue diseñado por una alumna de la Universidad de Oregon que solo cobró 35$ por ese trabajo. Ella se Luis Miguel Núñez on Twitter: "El logo de Nike se llama “swoosh” y fue diseñado por una alumna de la Universidad de Oregon que solo cobró 35$ por ese trabajo. Ella se](https://pbs.twimg.com/media/FJgff5kXEAMCDkl.jpg)
Luis Miguel Núñez on Twitter: "El logo de Nike se llama “swoosh” y fue diseñado por una alumna de la Universidad de Oregon que solo cobró 35$ por ese trabajo. Ella se
![Twitter 上的 Nike:"We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter Twitter 上的 Nike:"We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter](https://pbs.twimg.com/media/FFUWo4pXwAMzUjj.jpg)
Twitter 上的 Nike:"We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter
![Por qué es tendencia? a Twitter: ""Nike": Porque informan que se va de Argentina, Chile, Uruguay y Brasil pero continuará vendiendo sus productos en esos países mediante licenciatarios https://t.co/q2aPLB1ldI" / Twitter Por qué es tendencia? a Twitter: ""Nike": Porque informan que se va de Argentina, Chile, Uruguay y Brasil pero continuará vendiendo sus productos en esos países mediante licenciatarios https://t.co/q2aPLB1ldI" / Twitter](https://pbs.twimg.com/media/EQGfabiXUAMA10g.jpg)
Por qué es tendencia? a Twitter: ""Nike": Porque informan que se va de Argentina, Chile, Uruguay y Brasil pero continuará vendiendo sus productos en esos países mediante licenciatarios https://t.co/q2aPLB1ldI" / Twitter
Nike on Twitter: "Lo mejor de Nike en un mismo lugar. Obtén acceso a productos exclusivos, envíos gratis y más beneficios." / Twitter
![Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter](https://pbs.twimg.com/media/DlDCQ0QW4AAdnt0.jpg)
Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter
![Nike en Twitter: "Get up to 40% off all sale items—use promo code SAVE25 at checkout. Sale ends 6.15. Some exclusions apply. Shop Now: https://t.co/5B4VlZqPz7 https://t.co/myq8SgACR9" / Twitter Nike en Twitter: "Get up to 40% off all sale items—use promo code SAVE25 at checkout. Sale ends 6.15. Some exclusions apply. Shop Now: https://t.co/5B4VlZqPz7 https://t.co/myq8SgACR9" / Twitter](https://pbs.twimg.com/media/D8fuyhGX4AAayqc.jpg)