UCLA's Under Armour deal for $280 million is the biggest in NCAA history - Los Angeles Times
Why Did Under Armour Shares Dip 23.9%?
Under Armour losing ground with teenagers, survey says – Baltimore Sun
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How Under Armour Lost Its Edge - The New York Times
How Under Armour Lost Its Edge - The New York Times
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Has the Under Armour brand lost its cool?
Under Armour's new CEO will have to bring back the excitement the brand has lost - MarketWatch
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Has the Under Armour brand lost its cool?
How Under Armour Lost Its Edge - The New York Times
How Under Armour lost its cool: A cultural branding perspective
Nike lost Curry to Under Armour in embarrassing fashion, per report - NBC Sports RSN
Under Armour Upgraded to Buy
How Under Armour Lost Its Edge - The New York Times
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How Under Armour lost its cool: A cultural branding perspective - Comperemedia
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How Under Armour Lost Its Edge - The New York Times
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Under Armour Just Lost Its Top Sneaker Designer to Its Biggest Rival | Inc.com
How Under Armour Lost Its Edge - The New York Times
